I love creating brand experiences that show the world who my clients really are and setting the bar high for both the competition and themselves!
There are too many brilliant businesses putting up with generic branding. YOU DESERVE BETTER, and so do your clients.
My magic is guiding you through the strategy and crafting exceptional, sophisticated brand identities that capture the essence of You. Then I teach you how to wield that power to draw in the clients and cash.
I’ve developed and created brands for global retail companies, national healthcare businesses and family-run establishments that have been trading for over 100 years - you're in safe hands.
The passion you have for your business is the passion I have for you. None of those brands would be around today without the dream of the people who started them. The key difference between where you are and where you want to be is confidence and I can help you achieve that through a killer brand, rooted in clarity and looking magnificent.
A brand can elevate you to achievements you only dare to dream of, so let's build the brand of your future business together.
Clarity in your brand brings confidence for you and your dream clients.
My clients have gone on to:
- Be interviewed for National Newspapers
- Win multiple awards
- Doubled their income in months
- Doubled their team size to keep up
with new clients
- Successfully franchised across the UK
- Been featured on Regional & National TV
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I might sneak in the odd exclusive for you too.
Because I'm a hilarious delight.
AND... I know my shit. Branding and design are my passions (alongside tea). I've worked with global, national and local businesses to create long standing brands and campaigns that have impact. Yes I make things look damn good but it's always created with intention to make sure you have a brand that works for you, saves you time and money and makes running your business easier.
Flexible, I tend to work with bold personalities, which I love, and my branding style reflects that but I create to fit you and your business. This is why the strategy is important so we can get the feel right for your business, but after working on hundreds of brands and hundred more bespoke campaigns over the years for multiple businesses and industries, I'm confident with my breadth of design flex.
I've always loved art, storytelling and anything creative - always the dreamer with a big imagination as a kid and an 'adult'. I excelled at art in school scoring the highest on the GNVQ Art theory exam in the schools history. I went on to study for a BTEC in Graphic Design at college in the days before computer design and learned all things from pottery to paper engineering alongside design. I studied traditional handdrawn animation (think old schoolDisney style) at uni for my BA Hons and then landed a design role 3 months out of uni. Within a year I promoted from junior to designer and from there I have lead creative studios of up to 18 creatives. Shadowcat was born from wanting more and doing it my way - which involves very high standards, copious amounts of tea and a lot of fun and laughter.
Why yes, how did you know? You can add puns to that list too.
I'm a huge nerd and love films, video games and books (zombie fiction is my literary junk food). I love spending time in the garden where I grow (or attempt to grow) all sorts of fruit and veg to add to my other love of cooking - particularly Mexican or Thai food which is always gluten free as I'm coeliac. I'm a big advocate of self care and make time for the things I love every day whether that's time outside, in a bath, in the kitchen or on the sofa with the boy and the cats.