Now feels like the perfect time for goal setting and deciding how the next 365 days will shape up to bring you all your wildest dreams. But after a few weeks you may find you fall back into the comfortable habits and routine of the year before and only remember your goals when you find that beautifully designed sheet in your notebook 6 months later and reflect on how excited you had been.
As a business owner, you will undoubtedly have heard the mystical term ‘branding’ since day one. Also as a business owner, you may be mildly confused as to what branding actually is. As a brand designer, I come across A LOT of assumptions that are incorrect. Some are understandable, however, some are so infuriating to hear because they actively hold back small businesses from accomplishing more.
If you follow me on Instagram, you would have seen my new fonts in action over the last few days. Following on from last week’s blog post about colours, font choices are another part of branding that may appear simple but in fact, influence the feel of your branding and the emotions you want your audience to experience.
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