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branding | Design | business

Branding Misconceptions + How They Hold Your Business Back

As a business owner, you will undoubtedly have heard the mystical term ‘branding’ since day one. Also as a business owner, you may be mildly confused as to what branding actually is. As a brand designer, I come across A LOT of assumptions that are incorrect. Some are understandable, however, some are so infuriating to hear because they actively hold back small businesses from accomplishing more. ⁣

Blog title image of a brick wall.

Branding

Shadowcat Rebrand: Typography & Fonts

If you follow me on Instagram, you would have seen my new fonts in action over the last few days. Following on from last week’s blog post about colours, font choices are another part of branding that may appear simple but in fact, influence the feel of your branding and the emotions you want your audience to experience.

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Branding, Typography

Shadowcat Rebrand: Colour

Colour has a huge part to play in the visual elements of branding. There have been studies that show colour drives engagement and influences buying decisions. Adding colour to blog posts, product guides, print advertising and other brand collateral increases readership by 80% – that’s huge!

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Branding, Colour

Shadowcat Rebrand: Strategy

In this post, I’ll be talking a little about the overall strategy that has been developed behind my new branding. This will be somewhat of an overview as a brand strategy is rather in-depth and includes a lot around future plans for the business.

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Brand Strategy, Rebrand

10 Tasks You Can Do Today To Maximise Your Brand Visibility

Whatever is going on in your world, keeping your brand visible is key to keeping you in the mind of your future customers. Here’s a secret, you don’t have to spend hours every day to keep your business active in the busy online world, a few well-spent minutes a day can be enough.

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Branding

Why I have chosen to niche in my business

Clients choose to work with us for a variety of reasons, niching helps us as business owners to guide the clients we want, to us. Take a read to find out why I am choosing to specialise and how niching could benefit your business.

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Brand Strategy

What is branding and how you can develop yours

The aim of this blog post is to help you, dear reader, to understand if you currently have a brand or a logo, what the difference is and how you can take the first step to developing your brand.

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Brand Strategy

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