In this post, I’ll be talking a little about the overall strategy that has been developed behind my new branding. This will be somewhat of an overview as a brand strategy is rather in-depth and includes a lot around future plans for the business.

Clients choose to work with us for a variety of reasons, niching helps us as business owners to guide the clients we want, to us. Take a read to find out why I am choosing to specialise and how niching could benefit your business.

The aim of this blog post is to help you, dear reader, to understand if you currently have a brand or a logo, what the difference is and how you can take the first step to developing your brand.