As a business owner, you will undoubtedly have heard the mystical term ‘branding’ since day one. Also as a business owner, you may be mildly confused as to what branding actually is. As a brand designer, I come across A LOT of assumptions that are incorrect. Some are understandable, however, some are so infuriating to hear because they actively hold back small businesses from accomplishing more.
If you follow me on Instagram, you would have seen my new fonts in action over the last few days. Following on from last week’s blog post about colours, font choices are another part of branding that may appear simple but in fact, influence the feel of your branding and the emotions you want your audience to experience.
Colour has a huge part to play in the visual elements of branding. There have been studies that show colour drives engagement and influences buying decisions. Adding colour to blog posts, product guides, print advertising and other brand collateral increases readership by 80% – that’s huge!
Whatever is going on in your world, keeping your brand visible is key to keeping you in the mind of your future customers. Here’s a secret, you don’t have to spend hours every day to keep your business active in the busy online world, a few well-spent minutes a day can be enough.
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