If you follow me on Instagram, you would have seen my new fonts in action over the last few days. Following on from last week’s blog post about colours, font choices are another part of branding that may appear simple but in fact, influence the feel of your branding and the emotions you want your audience to experience.
Colour has a huge part to play in the visual elements of branding. There have been studies that show colour drives engagement and influences buying decisions. Adding colour to blog posts, product guides, print advertising and other brand collateral increases readership by 80% – that’s huge!
Whatever is going on in your world, keeping your brand visible is key to keeping you in the mind of your future customers. Here’s a secret, you don’t have to spend hours every day to keep your business active in the busy online world, a few well-spent minutes a day can be enough.
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