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branding | Design | business

How to Rekindle Your Brand

If your brand isn’t working for your business, you may think you either need to invest thousands in a full rebrand or you’re stuck with what you’ve got. There is another way! Well, actually 3.

How to Rekindle Your Brand Header

Branding, Rebrand

Shadowcat Rebrand: Typography & Fonts

If you follow me on Instagram, you would have seen my new fonts in action over the last few days. Following on from last week’s blog post about colours, font choices are another part of branding that may appear simple but in fact, influence the feel of your branding and the emotions you want your audience to experience.

Shadowcat Rebrand Typography & Fonts Header

Branding, Typography

Shadowcat Rebrand: Colour

Colour has a huge part to play in the visual elements of branding. There have been studies that show colour drives engagement and influences buying decisions. Adding colour to blog posts, product guides, print advertising and other brand collateral increases readership by 80% – that’s huge!

Shadowcat Rebrand: Colour Header

Branding, Colour

Shadowcat Rebrand: Strategy

In this post, I’ll be talking a little about the overall strategy that has been developed behind my new branding. This will be somewhat of an overview as a brand strategy is rather in-depth and includes a lot around future plans for the business.

Shadowcat Rebrand: Brand Strategy Header

Brand Strategy, Rebrand

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